Client Overview

Brand: Veloce Thread
Location: Barcelona, Spain
Industry: High‑end streetwear fashion boutique
Challenge: Broken WooCommerce inventory sync caused overselling, massive refunds, cart abandonment, and Google Shopping penalties. Site latency over 6 seconds.

Solution Implemented

Database Audit & Cleanup: Performed deep architectural audit, removed thousands of orphaned metadata rows, and executed zero‑downtime structural repairs during off‑peak hours.
Custom API Integration: Built a real‑time API mapping their warehouse ERP to WooCommerce via webhooks for instantaneous stock updates.
Product Catalog Restructuring: Aligned sizing attributes with EU standards and rebuilt the variable product catalog for consistency.
Performance Optimization: Re‑built product page caching, optimized database files, and used custom WP‑CLI scripts to mass‑re‑index over 12,000 variants without crashing the hosting environment.

Results

• Site speed reduced from 6.2s to 1.4s.
• 100% inventory accuracy with zero overselling errors.
• Cart abandonment decreased by 42%.
• Online sales revenue increased +55% in the first month.