Client Overview

Brand: Wildfood USA

Industry: Health & Wellness / Natural Foods

Market: USA

The Challenge

Wildfood USA faced serious listing and catalog issues on Amazon:

• Incorrect UPCs assigned to several ASINs.
• Listing deactivations causing sales disruptions.
• Variation structures not aligned with Amazon’s guidelines, leading to customer confusion and poor discoverability.

These problems not only hurt product visibility but also disrupted sales flow, damaged organic ranking, and strained operational efficiency.

Our Strategy

1. Catalog & Compliance Audit

• Conducted a full ASIN audit to identify incorrect UPC assignments.
• Gathered proper GS1-verified UPCs and documentation for compliance.

2. Listing Reactivation

• Worked directly with Amazon Seller Support and Brand Registry to resolve policy violations and match listings to correct UPCs.
• Submitted flat file updates and escalations for faster reinstatement.

3. Variation Optimization

• Created parent-child relationships to improve discoverability and cross-selling.
• Ensured variation themes matched category guidelines (e.g., size, flavor, quantity).

4. Content Refresh

• Updated product titles, bullet points, descriptions, and backend keywords to improve search relevance.
• Enhanced main images and A+ Content for higher CTR and CVR.

Implementation Highlights

• Direct Amazon Liaison: Managed ongoing communication with Seller Support for fast issue resolution.
• Flat File Mastery: Used flat files for bulk updates and catalog fixes without waiting for standard processing delays.
• Variation Best Practices: Consolidated fragmented listings into cohesive, guideline-compliant variations to boost visibility and simplify the shopping experience.

The Results – In Just 45 Days

• 100% Listing Reactivation – All previously deactivated ASINs restored.
• Correct UPC Assignments – Eliminated all catalog errors and aligned with GS1 standards.
• New Variation Structures – Increased cross-selling opportunities and improved navigation.
• Organic Ranking Recovery – Top SKUs regained their pre-deactivation positions and in some cases exceeded them.
• Sales Growth – Sales volume increased by +63% within 6 weeks after restoration.
• Customer Experience Boost – Reduced confusion with clear, consistent variation structures.

Listing Reinstatement:

UPC Update:

Size Update Issue: