Client Overview

Brand: Redragon

Industry: Gaming Peripherals & Accessories

Market: Mexico

The Challenge

Redragon was struggling to gain traction in the Mexican Amazon marketplace. Despite high ad spend, the brand faced low organic rankings and stagnant sales. Campaign structures were inefficient, budgets were being drained without strategic focus, and visibility for core products was underperforming.

Our Strategy

1. Audit & Waste Reduction

• Identified over-spending in underperforming campaigns.
• Re-structured PPC campaigns for efficiency, focusing on high-intent search terms.
• Shifted budget to brand awareness campaigns to strengthen recognition in Mexico.

2. Listing Optimization

• Refreshed main images and A+ content to boost CTR and CVR.
• Updated both front-end and back-end keywords, removing outdated terms and integrating high-traffic, trend-aligned phrases relevant to the gaming market.

3. PPC + SEO Integration

• Conducted in-depth keyword research to guide PPC bidding and improve organic visibility simultaneously.
• Prioritized top-converting keywords for aggressive targeting in ads.

4. Operational Coordination

• Implemented daily email updates and bi-weekly video calls for transparent communication.
• Coordinated with warehouse teams to restock high-performing SKUs quickly, avoiding missed sales due to stockouts.

Implementation Highlights

• Steady Communication: Eliminated prior agency’s gaps with consistent updates and alignment.
• Warehouse Coordination: Prevented inventory lapses, ensuring high-demand products remained in stock.
• SEO + PPC Synergy: Leveraged SEO keyword insights to drive PPC efficiency and profitability.

The Result:

• Total Sales: Increased from MX$99,290 to MX$442,893 (+345%) in just 3 months.
• Total Ad Sales: Jumped from MX$44,754 to MX$267,722 (+498%).
• ACOS: Dropped by 12 percentage points, from over 31% to 19.4%.
• Conversion Rate: Improved by 7 points, reaching 15.8%.
• Inventory Stability: Achieved consistent stock levels by prioritizing restocking for high-performing SKUs.
•  Organic Ranking: Improved visibility for key search terms through PPC + SEO synergy.

Key Takeaways

Through a data-driven PPC restructure, strategic content optimization, and tight operational coordination, Redragon transformed its underperforming Amazon Mexico presence into a high-growth, profitable channel. This case proves that aligning SEO and PPC strategies with market-specific insights can deliver rapid, scalable results.